WHAT WE DO

We are a group of sector participants striving together to apply the principles of sustainable beef production and provide proof of continuous improvement. 

We will do this:

Progressively, Collaboratively and with Credibility (ISEAL Credibility Principles)

We do this through:

1. Align standards for the New Zealand beef value chain that align with the Global Roundtable for Sustainable Beef principles, and United Nations Sustainable Development Goals

2. Identifying indicators, metrics or practices that provide proof that our beef industry is meeting the defined standards and reporting these to stakeholders

3. Identifying gaps and opportunities for improvement and driving initiatives to bring about change

4. Constantly reviewing our progress by engaging stakeholders in continuous improvement conversations

The global food sector (from retailer to farmer producer) is under increasing pressure from interested consumers to prove its sustainability credentials. 

The production of red meat, and beef in particular, needs to respond to this call for transparency around farming, production and retail practices.

Resilient sectors adapt to changing market demands and changing community expectations through strategic, collaborative and co-ordinated action.

While there is currently significant activity in this space in the New Zealand beef value chain, including; activity carried out by B+LNZ, MIA, the New Zealand National Farm Assurance Programme, individual company quality assurance programmes, Land and Environment plans, and government regulatory requirements, they are not always easily transparent to consumers and customers for New Zealand beef.

The aim of the New Zealand Roundtable is to ensure New Zealand’s beef is continually produced in a sustainable way, and in-line with consumers’ expectations, through identifying material sustainability issues and promoting good practice through the supply chain. We trust this will ultimately lead to a greater understanding of New Zealand’s beef production systems by our community stakeholders and consumers.

In serving its purpose, the New Zealand Roundtable for Sustainable Beef will assist in positioning New Zealand beef as a leading food that is not only safe, but is also produced in a manner that is environmentally sound, socially responsible and economically viable.